For that reason, a small group of vintners banded together in 2011 to form the West Sonoma Coast Vintners (WSCV) to set themselves apart from the much broader Sonoma Coast and distinguish the West Sonoma Coast as one of the world’s leading regions for cool weather Pinot Noir and Chardonnay wines.

“We got together to form an organization that can help consumers understand who we are and help define the region,” said Ken Freeman, one of the founding members of the group, who owns Freeman Vineyards & Winery, with his wife, Akiko, the winemaker. He explained that when the Sonoma Coast AVA was formed it seemed to be put together with what was left over from other Sonoma County growing regions and didn’t fit in an existing appellation. “There was no rhyme or reason” that an appellation included areas 20 miles from the coast, said Freeman. Some vineyard land in the Sonoma Coast AVA abuts the Napa County line, others skirt the northern edge of San Pablo Bay.